La Quinta Inns and Suites
The Objective:
Impress Corporate Travel Managers with a contemporary
video highlighting the La Quinta message and the La Quinta National Accounts
Sales Team. Build consistency in the
sales effort with a message that is flexible enough to use across the country
and with a wide variety of National Accounts.
Directives:
Use existing still and video images, including excerpts
from commercials (no original media production). No (or limited) narration. Use music that continues the “feel” of the La
Quinta commercials. Keep it short. Use our buzz words. Hold down costs. Distribute as digital files for playback on
laptops. Also distribute as a small digital
file on give-away flash drives. Create
high-quality digital files for use on a video-wall in the La Quinta exhibit.
Production Notes:
Key word sequences were written with company buzz words to make complete sentences, not just headlines.
3D renderings were originally planned
with visually-thin confetti to enhance the 3D impression, however the
decision-maker preferred the "cleaner" look without floating specks.
Library music was a little thin at the conclusion, so we added a guitar track the the purchased music.
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