Thursday, October 24, 2013

Targeted Sales Video


La Quinta Inns and Suites

The Objective: 
Impress Corporate Travel Managers with a contemporary video highlighting the La Quinta message and the La Quinta National Accounts Sales Team.  Build consistency in the sales effort with a message that is flexible enough to use across the country and with a wide variety of National Accounts.


Directives:
Use existing still and video images, including excerpts from commercials (no original media production). No (or limited) narration.  Use music that continues the “feel” of the La Quinta commercials.  Keep it short.  Use our buzz words.  Hold down costs.  Distribute as digital files for playback on laptops.  Also distribute as a small digital file on give-away flash drives.  Create high-quality digital files for use on a video-wall in the La Quinta exhibit.  

Production Notes:
Key word sequences were written with company buzz words to make complete sentences, not just headlines. 

3D renderings were originally planned with visually-thin confetti to enhance the 3D impression, however the decision-maker preferred the "cleaner" look without floating specks. 

Library music was a little thin at the conclusion, so we added a guitar track the the purchased music. 

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