T.G.I. Friday’s 40th Birthday
We saw T.G.I. Friday’s give wonderful gifts to their
attendees at the six Global Leadership Conferences we had
produced. For their 40th
Birthday Celebration, we suggested a gift book, full of birthday memorabilia and
featuring photographs of the General Managers of company-owned restaurants and from
T.G.I. Friday’s around the world.
Executive Producer,
Kirk Jarvis,
Kirk Jarvis,
with Creative Director,
Scott Lumley, developed some preliminary creative suggestions and presented the
idea to the T.G.I. Friday’s team. They
loved it. Together, we developed additional
content and design ideas.
The result is an award-winning book.
Production Notes:
Kirk and his team developed a name-and-photo tracking
method and then shot all the General Managers during summer GM conferences.
Photographer, J.D. Cantu shot these and all
the additional original photographs in the book.
A collection and tracking method for the international
photographs was put in place and images were solicited from T.G.I. Friday’s
around the world. Photographs were received,
tracked, copied and shared by TSA Productions.
Step-by-step
client approvals and the diligent production and press checks were handled by Kirk
and the TSA team .
The cover idea came from Judy Dodson at T.G.I. Friday’s. They are photographs of a T.G.I. Friday’s door handles.
The book is printed in 5-colors – 2 sided, with a 4-side
bleed. The 5th color is a
spot varnish, highlighting all the photographs and specific design accents.
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