Opening Video
Franchise Group General Session
The Objective:
Open the Franchise General Session of La Quinta Inns and
Suites’ Annual International Conference with a strong “good choice” message in
a time of economic downturn. Introduce a
“part of a winning team” feel to the Session.
Directives:
Use existing still and video images (no original media
production). Use the limited number of
existing video interviews with Special People.
Find a way to include the rest of the Special People. Develop a script that supports the
message. Keep it visually
interesting. Finish fast. Keep it inexpensive.
Production Notes:
Of the dozen Special people, only four interviews had
been shot. Additional video interviews
would have required a multi-day shoot with travel. Phone interviews were conducted instead,
giving the complete group an opportunity to have a voice in the message.
Name graphics were enhanced with brand colors.
Section graphics provided the corporate message without
narration.
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